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What Is Custom Printed Packaging?
Custom printed packaging is packaging designed and printed specifically for your business – it can include things like your company logo, strapline, and anything else you’d like on it. Unlike plain cardboard boxes or bags, custom packaging gives you your own distinctive, professional look – great for you and your customers.
If you want to stand out, custom printed packaging will get you noticed at every point.
How Custom Packaging Works
Just tell us what you need!
Pick the material you want – from corrugated cardboard boxes to printed woven polypropylene bags – give us your company’s branding, and we’ll add it to your packaging (using techniques like flexographic or digital printing).
And that’s it!
Unique, distinctive, branded packaging that communicates your values, protects your products and creates a lasting impression.
Related: What Are BOPP Bags?
Why Go For Custom Printed Packaging?
Stronger Brand Identity
Custom printed boxes and bags put your logo and brand front and centre. Every package says who you are and what you stand for. If you’re a small business competing in a crowded market, getting noticed matters.
Better Customer Experience
Personalised packaging is noticed by your customers. When they get a package that looks eye-catching, professional and well thought out, it tells them that for you, quality matters.
Better Product Protection
Custom packaging isn’t just about looks. Choosing the right material and design means your products are protected while they’re stored, transported and delivered. Whether you need sturdy boxes for heavy content or moisture-resistant bags for food products, custom solutions are built to suit you.
Cost Effective Marketing
Your packaging is advertising – without the ongoing costs. Custom printed versions put your brand right in front of your customers – bringing constant recognition that you don’t always get from marketing. It’s an investment that’s well worth making.
Environmental Impact
A lot of your custom options now use fully recyclable or environmentally friendly materials. So you can create distinctive, professional packaging that fits with your sustainability goals, reduces waste, and never compromises quality.
What Makes Custom Printed Packaging Worth It?
If you’re shipping your products directly to your customers or through retailers, custom packaging does a great job for you across the board. It sets you apart from your competitors, builds trust and creates consistency across your entire range.
The cost can vary depending on the material and printing options you choose and how much you order. But with all the benefits it gives you, it’s a lot more cost effective than you might think!
Choosing Custom Packaging for Your Business
Whether you’re printing on boxes, bags or labels, the key is matching your option to your product and target market. If you’re in the food industry, you might be more focused on food-safe materials and compliance. For retail, it might be about on-shelf appeal and unique designs. Or if you’re industrial, you could need durable, weather-resistant options that show clear product information.
Whatever you’re after, custom packaging gives you control over how your brand appears, how your products are protected and how customers experience your business.
Related: PP vs OPP vs BOPP Bags
Want custom printed packaging that works for you?